Swedish fashion company H&M’s upscale brand & Other Stories, which opened its first West Coast boutiques at South Coast Plaza and in Beverly Hills last fall, is continuing to build on its California narrative.
On Tuesday, the label will release a collaborative apparel and footwear collection with L.A.-based Toms Shoes outlet — it’s that brand’s first foray into ready-to-wear. (This collaboration follows & Other Stories’ previous partnerships with L.A. fashion labels Clare V. and Rodarte.)
The forthcoming Toms and & Other Stories line (also available at select Toms stores and toms.com) consists of 10 footwear and 16 apparel styles with an easy, beachy vibe toms sale that top out at $145 for an embroidered jacket. Coordinating pieces combine to create a capsule getaway wardrobe. The sunshine orange string bikini matches a vibrantly striped caftan dress, while colorful tassels, embroidery and fringe enliven airy ivory peasant tops, drawstring shorts, tunic dresses as well as moccasin booties and the canvas alpargata shoes replica that Toms is known for.
“Toms is based in Venice Beach, so that sensibility is ingrained in our heritage,” said Toms founder Blake Mycoskie about the laid-back inspiration behind the collaboration. “With & Other Stories, we’re introducing the first opportunity for fans to wear Toms from head to toe, which is really exciting toms outlet uk. It wasn’t like we were looking for brands to create a ready-to-wear collection with. Rather, the partnership grew out of a shared vision and a similar design point of view. We both want to utilize the platforms we have to make a change in the world. So it was sort of a no-brainer for us to team up.”
The collaboration also continues Toms’ one-for-one model. For every pair of shoes outlet sold, other toms shoes will be donated to someone in need. Additionally, every Toms and & Other Stories apparel item sold will help support one month of English-language classes for a disadvantaged young woman in India through the nonprofit Magic Bus Women’s Scholarship Fund program.